Blog

Create store blog posts, use Generate AI with URLs and documents, and publish for SEO.

Overview

Marketing → Blog (/en/settings/blog) manages posts on your storefront (/blog) and sitemap entries for published content.

Create or edit a post

Open Marketing → Blog.
Create a draft or open an existing post.
Set title, slug, excerpt, cover image, locale, tags/category as needed.
Write or generate body content, then Save.
Set status to Published (or schedule) when ready for the storefront.

Published posts appear in the storefront blog index and sitemap when status is published.

Generate with AI (sources)

On the Generate tab you can attach ephemeral AI source material (not saved to the Knowledge Base):

URLs: up to 20 https links (product pages, competitor pages, research)
Documents: up to 5 files (PDF, DOCX, TXT, MD)
Optional extra instructions for tone, length, or SEO focus

Sources are used for that generate run only. They consume AI credits. Very large documents are shortened automatically before generation.

After generate, review title, excerpt, and HTML body before publishing. Social auto-post (if enabled under Social Media) may use the excerpt/caption when you publish.

Page design

Each post can use one of six storefront designs: Classic (title, wide cover, contents beside the text), Full-width image (the cover fills the screen with the title on it), Magazine (bold headline, article with a sticky sidebar for contents, sharing and related posts), Minimal (narrow, centred reading column), Card (the whole article in one boxed card) and Split (title and cover side by side).

Open the post and pick a design under Page design, then Save. Preview on store opens the post in the chosen design.
Automatic (the default) picks one of the six from the post itself: the same post always keeps the same design, and its translations share it.
Text, SEO title and description, structured data and the post address stay the same in every design. All designs work on phones and in the dark theme.

Images and videos

Image Suggestions (right under the target word count): the total number of AI images. The first is the cover; the others run full width at the top of the article sections they illustrate.
Content type check: when you enter a topic, a quick AI check (a few AI credits) may suggest a better content type. Answer Yes or No — with no answer in 30 seconds, generation continues with your choice.
Videos: each video idea becomes one clip, placed next to its own section (never back to back). Choose With music or Silent, and whether the clip should loop seamlessly.
Playback on your store: Loop (repeats until the visitor pauses; off = film-style ending with a replay button), Start with sound (if the browser blocks sound, the clip starts muted with a “Turn sound on” button) and Show next to the header image (on by default). Clips start when they scroll into view and pause when they leave; a visitor's pause sticks. Change these per post in the post's Video settings.

Tips

Prefer clear pillar topics that match your catalog and Help Center language
Keep excerpts short for listings and social captions
Pair Blog with Knowledge Base for customer-facing facts the assistant should reuse in chat — Blog is marketing/SEO content, KB is support truth