Communication
Marketing
Campaign-style outreach using templates and approved messaging paths.
Overview
Marketing tools help you message customers at scale using approved WhatsApp templates and campaign lists.
Practical rules
- Respect Meta messaging policies and opt-in
- Campaigns reach only customers who opted in to marketing (Customers → Marketing Consent); other WhatsApp contacts are listed as skipped (No marketing consent)
- Prefer utility templates for transactional updates; marketing category for promos
- Track results in campaigns / inbox threads
See also Marketing → Campaigns for storefront promotions separate from WhatsApp blasts.
