Product feeds

Overview

Catalog → Feed (/en/store/feed) gives you product feed URLs for Google Shopping, Facebook and Instagram, Pinterest, TikTok, Bing and ChatGPT (ACP). Paste a URL into the platform's catalog or merchant tool and it fetches your products on a schedule.

Which feed for which platform

• Google Merchant Center: use the Major Currencies Feed.
• Facebook and Instagram (Meta catalog): use the Global Feed.
• ChatGPT Shopping: use the ACP Product Feed.

The Major Currencies Feed lists every product once per major currency (27 copies, each with its own price). Google can use that, but Meta would create 27 copies of every product, so give Meta the Global Feed: each product (or each variant) appears once, in its own currency.

Digital products and services are left out of the product feeds.